The strategic use of contextual and competitive interference to influence brand-attribute associations
Christina Saenger, Robert D. Jewell and Jamie L. Grigsby
| Year of publication: |
July-September 2017
|
|---|---|
| Authors: | Saenger, Christina ; Jewell, Robert D. ; Grigsby, Jamie L. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 3, p. 424-439
|
| Subject: | Werbung | Advertising | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1281776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744301