A probit model with structured covariance for similarity effects and source of volume calculations
Jeffrey P. Dotson, John R. Howell, Jeff D. Brazell, Thomas Otter, Peter J. Lenk, Steve MacEachern, and Greg M. Allenby
| Year of publication: |
February 2018
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|---|---|
| Authors: | Dotson, Jeffrey P. ; Howell, John R. ; Brazell, Jeff D. ; Otter, Thomas ; Lenk, Peter J. ; MacEachern, Steven N. ; Allenby, Greg M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 35-47
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| Subject: | substitution | similarity | cannibalization | conjoint analysis | hierarchical Bayes | Conjoint-Analyse | Conjoint analysis | Probit-Modell | Probit model | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011819640