A procedure for new product positioning in an attribute space
| Year of publication: |
1977
|
|---|---|
| Authors: | Albers, Sonke ; Brockhoff, Klaus |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 1.1977, 4, p. 230-238
|
| Publisher: |
Elsevier |