CAPPLAN: A decision-support system for planning the pricing and sales effort policy of a salesforce
| Year of publication: |
1996
|
|---|---|
| Authors: | Albers, Sonke |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 7, p. 68-82
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