A profile of the mainland Chinese cross-border shoppers : cluster and discriminant analysis
Year of publication: |
2012
|
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Authors: | Yeung, Ruth M. W. ; Yee, Wallace M. S. |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 4.2012, p. 106-112
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Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Einkaufsverhalten | Shopping behaviour | Grenzregion | Border region | Internationaler Tourismus | International tourism | Hongkong | Hong Kong | China |
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