A Proposed Model for Explaining and Measuring Web Ad Effectiveness
| Year of publication: |
1999
|
|---|---|
| Authors: | Rossiter, John R. ; Bellman, Steven |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 21.1999, 1, p. 13-32
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