A propositional inventory for new diffusion research
Hubert Gatignon ; Thomas S. Robertson
| Year of publication: |
1985
|
|---|---|
| Authors: | Gatignon, Hubert A. |
| Other Persons: | Robertson, Thomas S. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 11.1985, 4, p. 849-967
|
| Subject: | Kommunikation | Communication | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001263376