A prototyping analysis of relationship marketing constructs : what constructs to use when
Tim Jones, Chatura Ranaweera, Jeff Murray and Harvir Bansal
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Jones, Tim ; Ranaweera, Chatura ; Murray, Jeff ; Bansal, Harvir |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 9/10, p. 865-901
|
| Subject: | Relationships | commitment | loyalty | relationship-satisfaction | relationship-quality | engagement | prototyping | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2018.1520281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011935685