A pulsing model of advertising competition: A game theoretic approach, part B - Empirical application and findings
| Year of publication: |
1995
|
|---|---|
| Authors: | Mesak, H.I. ; Calloway, J.A. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 86.1995, 3, p. 422-433
|