A qualitative study of advertising art : awareness and adoption of art in advertisements within a Jordanian context
Cynthia Tokajian and Rand Irshaidat
| Year of publication: |
2021
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|---|---|
| Authors: | Tokajian, Cynthia ; Irshaidat, Rand |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 3, p. 359-398
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| Subject: | advertising art | art tools | Arts | Kunst | Werbung | Advertising | Kunsthandel | Art trade | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kunstwerk | Work of art |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1838023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440343