A reflection on analytical work in marketing : three points of consensus
Raphael Thomadsen; Robert Zeithammer; Ganesh Iyer; Dina Mayzlin; Yesim Orhun ...
| Year of publication: |
2012
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|---|---|
| Authors: | Thomadsen, Raphael ; Zeithammer, Robert ; Iyer, Ganesh ; Mayzlin, Dina ; Orhun, Yesim |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 2, p. 381-389
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| Subject: | Marketing | Spieltheorie | Game theory | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565424