A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Donald W. Barclay; Terry H. Deutscher; Mark H. Vandenbosch
| Year of publication: |
2007
|
|---|---|
| Authors: | Barclay, Donald W. ; Deutscher, Terry H. ; Vandenbosch, Mark H. |
| Other Persons: | Honeycutt, Earl D. (reviewed) ; Narus, James A. (reviewed) ; Anderson, James C. (contributor) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 1, p. 69-74
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| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Wirtschaftsstudium | Graduate economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507066