A review and analysis of literature on netnography research
Michael Bartl (Peter Pribilla Foundation, TUM, Center for Leading Innovation and Cooperation, CLIC, HHL Leipzig Graduate School of Management), Vijai Kumar Kannan (Hamburg University of Technology), Hanna Stockinger (University of Ulm)
| Year of publication: |
2016
|
|---|---|
| Authors: | Bartl, Michael ; Kannan, Vijai Kumar ; Stockinger, Hanna |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 2, p. 165-196
|
| Subject: | netnography | online community | marketing research | literature review | open innovation | social media research | digital consumer tribes | new product development | new market research | consumer behaviour | consumer research | Social Web | Social web | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Bibliometrie | Bibliometrics | Forschung | Research | Open Innovation | Open innovation |