A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
Wayne S. DeSarbo; Sunghoon Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | DeSarbo, Wayne ; Kim, Sunghoon |
| Published in: |
Quantitative modelling in marketing and management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 978-981-4407-71-7. - 2013, p. 3-25
|
| Subject: | Marketing | Multivariate Analyse | Multivariate analysis | VAR-Modell | VAR model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680256