A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Charles Blackson, Kirsten Cowan, John Crawford, Kalafatis Stavros, Jaywant Singh ...
| Year of publication: |
2013
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|---|---|
| Authors: | Blackson, Charles ; Cowan, Kirsten ; Crawford, John C. ; Stavros, Kalafatis ; Singh, Jaywant |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 6, p. 499-512
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| Subject: | market orientation | market positioning stratgy | marketing theory | Marketingmanagement | Marketing management | Marketing | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing |