A RIDIT approach to evaluate factors influencing online shopping behaviour
Sabita Mahapatra; Sreekumar
| Year of publication: |
2012
|
|---|---|
| Authors: | Mahapatra, Sabita ; Sreekumar |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 1, p. 83-99
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507111