A Risk-Benefit Perspective on Early Customer Integration

by Christoph Kausch

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

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Year of publication:	2007
Other Persons:	Kausch, Christoph (contributor)
Publisher:	Heidelberg : Physica-Verlag Heidelberg
Subject:	Beziehungsmarketing \| Relationship marketing \| Risikomanagement \| Risk management \| Innovation \| Ressourcenorientierter Ansatz \| Resource-based view \| Kundenintegration \| Customer integration \| Innovationsmanagement \| Innovationsprozess \| Kundenorientierung \| Kosten-Nutzen-Analyse
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XVI, 244 p. 49 illus, digital)
Series:	Contributions to Management Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverz. S. 221 - 244 Introduction; Literature review of key issues; Development of an analysis model for a risk-benefit balance; Case studies on early customer integration; Characteristics of successful early customer integration; Managerial recommendations for advisable envisaged customer integration; Conclusion; Appendix
ISBN:	978-3-7908-1962-5 ; 978-3-7908-1961-8
Other identifiers:	10.1007/978-3-7908-1962-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520779