A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise
| Year of publication: |
2008
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| Authors: | Ward, Steven ; Pecotich, Anthony ; O'Cass, Aron ; Julian, Craig C. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 28.2008, 3, p. 258-274
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