A rules-based approach to competitive interaction
Gloria P. Thomas & Gary F. Soldow
| Year of publication: |
1988
|
|---|---|
| Authors: | Thomas, Gloria P. |
| Other Persons: | Soldow, Gary F. (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 2, p. 63-74
|
| Subject: | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001055291