A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Roeland C. Dietvorst, Willem J. M. I. Verbeke, Richard P. Bagozzi, Carolyn Yoon, Marion Smits...
| Year of publication: |
2009
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|---|---|
| Authors: | Dietvorst, Roeland C. ; Verbeke, Willem J. M. I. ; Bagozzi, Richard P. ; Yoon, Carolyn ; Smits, Marion |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 5, p. 653-668
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| Subject: | Verkaufspersonal | Salespeople | Kompetenz | Competence | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003896265