A Segment-level Model of Category Volume and Brand Choice
| Year of publication: |
1996
|
|---|---|
| Authors: | Dillon, William R. ; Gupta, Sunil |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 1, p. 38-59
|