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The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong, (2018)
Advance selling in marketing channels
Li, Jiaoyang, (2023)
The impact of consumer returns on the multichannel sales strategies of manufacturers
Letizia, Paolo, (2018)
Impact of sales promotions on when, what, and how much to buy
Gupta, Sunil, (1988)
Customer-based valuation
Gupta, Sunil, (2009)
Driving digital strategy : a guide to reimagining your business
Gupta, Sunil, (2018)