A segmentation approach to patient health intervention
Michael Sanky, Paul D. Berger and Bruce D. Weinberg
| Year of publication: |
2012
|
|---|---|
| Authors: | Sanky, Michael ; Berger, Paul D. ; Weinberg, Bruce D. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 12.2012, 4, p. 221-228
|
| Subject: | Patienten | Patients | Marktsegmentierung | Market segmentation | Gesundheitspolitik | Health policy | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Krankenhaus | Hospital | Gesundheit | Health |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009685927