A segmentation of adolescent online users and shoppers
William W. Hill; Shraron E. Beatty; Gianfranco Walsh
| Year of publication: |
2013
|
|---|---|
| Authors: | Hill, William W. ; Beatty, Shraron E. ; Walsh, Gianfranco |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 5, p. 347-360
|
| Subject: | Adolescents | Motivations | Internet shopping | Segmentation | Cluster analysis | Shopping enjoyment | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Clusteranalyse | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127942