Segmenting online consumers using K-means cluster analysis
Neha Jain and Vandana Ahuja (Jaypee Business School, Jaypee Institute of Information Technology, India)
| Year of publication: |
2014
|
|---|---|
| Authors: | Jain, Neha ; Ahuja, Vandana |
| Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 2422773-0. - Vol. 6.2014/2017, 2, p. 161-178
|
| Subject: | commerce | websites | online consumer | consumer purchase process | K-means cluster analysis | consumer segmentation | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Online-Handel | Online retailing | Website | Electronic Commerce | E-commerce | Zielgruppe | Target group | Social Web | Social web | Online-Marketing | Internet marketing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011472330