Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Sanjeev Prashar, T. Sai Vijay and Chandan Parsad
| Year of publication: |
2016
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|---|---|
| Authors: | Prashar, Sanjeev ; Vijay, T. Sai ; Parsad, Chandan |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 21.2016, 1, p. 27-46
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| Subject: | online shopping | online market segmentation | web aesthetics | transaction security | information | cluster analysis | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Digitale Plattform | Digital platform | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Website | Internet | Ästhetik | Aesthetics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011664992