A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Elizabeth Fernandes, Sérgio Moro, Paulo Cortez
| Year of publication: |
2024
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|---|---|
| Authors: | Fernandes, Elizabeth ; Moro, Sérgio ; Cortez, Paulo |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13030, p. 1-18
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| Subject: | Cluster analysis | digital consumers | digital subscriptions | machine learning | online content platforms | user engagement | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Clusteranalyse | Digitale Güter | Digital goods | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531625