A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Markus Schuckert; Xianwei Liu; Rob Law
| Year of publication: |
2015
|
|---|---|
| Authors: | Schuckert, Markus ; Liu, Xianwei ; Law, Rob |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 48.2015, p. 143-149
|
| Subject: | Online ratings | Traveler distribution | Reputation | Satisfaction difference | Language | Sprache | Hotellerie | Hotel industry | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Bewertung | Evaluation | Kundenzufriedenheit | Customer satisfaction | Englisch (Sprache) | English (Language) | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341593