A segmentation study of cinema consumers based on values and lifestyle
Asunción Díaz, Mar Gómez, Arturo Molina, Jesús Santos
| Year of publication: |
March 2018
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|---|---|
| Authors: | Díaz, Asunción ; Gómez, Mar ; Molina-Collado, Arturo ; Santos, Jesús |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 79-89
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| Subject: | Segmentation | Values and lifestyle | Shopping centre | Consumers | Cinemagoers | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Einkaufszentrum | Shopping center | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808541