A service perspective on value creation strategies
submitted by Thomas Fischer
| Year of publication: |
2010
|
|---|---|
| Authors: | Fischer, Thomas |
| Publisher: |
Lichtenberg (Odw.) : Harland Media |
| Subject: | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities | Investitionsgüterindustrie | Capital goods industry | Kundenorientierung | Dienstleistung | Wertschöpfung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 256 Seiten graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English ; German |
| Thesis: | Zugl.: Sankt Gallen, Univ., Diss., 2010 |
| Notes: | Zsfassung in dt. Sprache |
| ISBN: | 978-3-938363-72-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008668642