A social commerce investigation of the role of trust in a social networking site on purchase intentions

Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard

Year of publication:	February 2017
Authors:	Hajli, Nick ; Sims, Julian ; Hossein Zadeh, Arash ; Richard, Marie-Odile
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 71.2017, p. 133-141
Subject:	Trust \| Social commerce \| Purchase intentions \| Familiarity with a platform \| Social presence \| Information seeking \| Social Web \| Social web \| Vertrauen \| Confidence \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Virales Marketing \| Viral marketing

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