"A social justice logic" : how digital commerce enables value co-creation at the bottom of the pyramid
Hesty Nurul Utami, Eleftherios Alamanos and Sharron Kuznesof
| Year of publication: |
2021
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|---|---|
| Authors: | Utami, Hesty Nurul ; Alamanos, Eleftherios ; Kuznesof, Sharron |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 9/10, p. 816-855
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| Subject: | agri-food digital retailing | competitive solutions | marketing at the bottom of the pyramid | social justice | Value co-creation | Kundenintegration | Customer integration | Soziale Gerechtigkeit | Social justice | Betriebliche Wertschöpfung | Value creation | Geschäftsmodell | Business model | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1908399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607857