How does value co-creation transform quality of life at the bottom of the pyramid?
Shahriar Akter, Mujahid Mohiuddin Babu, Md Afnan Hossain and Umme Hani
| Year of publication: |
2021
|
|---|---|
| Authors: | Akter, Shahriar ; Babu, Mujahid Mohiuddin ; Hossain, Md Afnan ; Hani, Umme |
| Subject: | bottom of the pyramid | customer empowerment | mHealth | quality of life | Value co-creation | Lebensqualität | Quality of life | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Sozialer Indikator | Social indicator | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1919745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012607864