A societal perspective of sport : scale development in two settings
Michael E. Naylor, Brian S. Gordon and Jeffrey D. James
| Year of publication: |
2012
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|---|---|
| Authors: | Naylor, Michael ; Gordon, Brian S. ; James, Jeffrey D. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 2, p. 101-116
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| Subject: | social marketing | sport | sport participants | social perspective | sport spectating | Sport | Sports | Sportorganisation | Sport organization | Social Marketing | Social marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportökonomik | Sports economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405829