A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Yesel Jun, Hyunju Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Jun, Yesel ; Lee, Hyunju |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-10
|
| Subject: | Brand identity | Multisensory congruence | Sound symbolism | Typography | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209467