A state-based for framework for shaping consumer behavior : guidelines for achieving sustainable customer loyalty
Andrew J. Sr. Czuchry; Andrew J. Jr. Czuchry; Susan G. Williams
| Year of publication: |
2011
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|---|---|
| Authors: | Czuchry, Andrew J. ; Czuchry, Andrew J. ; Williams, Susan G. |
| Published in: |
The journal of current research in global business : JCRGB. - Denver, Colo. : [Verlag nicht ermittelbar], ISSN 1050-6292, ZDB-ID 2529100-2. - Vol. 14.2011, 22, p. 14-33
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009547021