A strategic framework for artificial intelligence in marketing
Year of publication: |
2021
|
---|---|
Authors: | Huang, Ming-Hui ; Rust, Roland T. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 1, p. 30-50
|
Subject: | Artificial intelligence | Machine learning | Mechanical AI | Thinking AI | Feeling AI | Strategic AI marketing | Marketing strategy | Standardization | Personalization | Relationalization | Segmentation | Targeting | Positioning | 4Ps | 4Cs | Marketingmanagement | Marketing management | Künstliche Intelligenz | Strategisches Management | Strategic management |
-
Engaged to a robot? : the role of AI in service
Huang, Ming-Hui, (2021)
-
Katsifaraki, Georgia D., (2024)
-
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima, (2024)
- More ...
-
Rust, Roland T., (2009)
-
Should your business be less productive?
Huang, Ming-hui, (2014)
-
The service revolution and the transformation of marketing science
Rust, Roland T., (2014)
- More ...