A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts

Navid Mojir and K. Sudhir

Year of publication:	2022
Authors:	Mojir, Navid ; Sudhir, K.
Subject:	B2B innovation \| B2B markets \| health care marketing \| new product adoption \| new product diffusion \| organizational buying behavior \| B-to-B-Marketing \| Business-to-business marketing \| Innovation \| Innovationsdiffusion \| Innovation diffusion \| Lieferantenmanagement \| Supplier relationship management \| Produktentwicklung \| New product development \| Marketingmanagement \| Marketing management \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Beschaffung \| Procurement

Online Resource

Check full text access |

More access options

doi.org

journals.sagepub.com

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10013389233

A service of the