A study about return policies in the presence of consumer social learning
Bingsheng Liu, Wenwen Zhu, Yinghua Shen, Yuan Chen, Tao Wang, Fengwen Chen, Maggie Wenjing Liu, Shi-Hao Zhou
| Year of publication: |
2022
|
|---|---|
| Authors: | Liu, Bingsheng ; Zhu, Wenwen ; Shen, Yinghua ; Chen, Yuan ; Wang, Tao ; Chen, Fengwen ; Liu, Maggie Wenjing ; Zhou, Shi-Hao |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 6, p. 2571-2587
|
| Subject: | Bayes theory | product valuation uncertainty | return policy | social learning | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Lernen | Learning | Risiko | Risk |
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