A study of consumer's online buying intention on tourism products from the perspective of perceived value and promotional strategies
Wei-Chin Li, Kuei-Feng Chang, Chen-Ju Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Wei-Chin ; Chang, Kuei-Feng ; Chen, Chen-Ju |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 28.2023, 4, p. 13-32
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| Subject: | BOCR | online shopping intention | perceived value | promotional strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.55802/IJB.028(4).002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468970