A study of the effects of programmatic advertising on users' concerns about privacy overtime
Pedro Palos-Sanchez, Jose Ramon Saura, Felix Martin-Velicia
| Year of publication: |
March 2019
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|---|---|
| Authors: | Palos-Sanchez, Pedro ; Saura, José Ramón ; Martin-Velicia, Felix |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 61-72
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| Subject: | Programmatic advertising | Perceived unsefulness | Privacy concern | Longitudinal analysis | Multigroup analysis | PLS-SEM | Datenschutz | Data protection | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980662