A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
Mark Ng, Monica Law, Lubanski Lam, Celine Cui
| Year of publication: |
2023
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|---|---|
| Authors: | Ng, Mark ; Law, Monica ; Lam, Lubanski ; Cui, Celine |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1565-1590
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| Subject: | Cognitive assimilation | Livestreaming commerce | Perceived values | Quality of presentation | Serendipity | Social presence | Viewer’s satisfaction | Kognition | Cognition | Hongkong | Hong Kong | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09656-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383096