A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Shu-Ning Zhang, Yong-Quan Li, Chih-Hsing Liu, Wen-Qi Ruan
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Shu-Ning ; Li, Yong-Quan ; Liu, Chih-Hsing ; Ruan, Wen-Qi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-14
|
| Subject: | Brand heritage | The time-honored catering brand | Word of mouth | Brand authenticity | Creative performance | Cultural proximity | Markenführung | Brand management | China | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenartikel | Brand | Kulturgüter | Cultural heritage |