A study on consumer behaviour of passenger car segments through logistic regression modelling
Balakrishnan Manon
| Year of publication: |
June 2017
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|---|---|
| Authors: | Manon, Balakrishnan |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 16.2017, 1, p. 20-32
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| Subject: | Consumer behaviour | car segments | marketing strategy | car models | satisfaction level | Konsumentenverhalten | Kraftfahrzeug | Motor vehicle | Marktsegmentierung | Market segmentation | Kfz-Markt | Automotive market | Kfz-Industrie | Automotive industry | Marketingmanagement | Marketing management | Theorie | Theory |