A Study on Dimensions of Consumer Based Brand Equity with Reference to Automobile Industry

In today's competitive business world brand has become a valuable assets to companies and it has become inevitable to learn and understand how to build a brand, measure and manage brand equity. The study focuses on the dimensions of consumer-based equity with special reference to automobile industry

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Year of publication:	2019
Authors:	Aravamudhan, Varadaraj
Other Persons:	Charumathi, D. (contributor)
Publisher:	[2019]: [S.l.] : SSRN
Subject:	Kfz-Industrie \| Automotive industry \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Indien \| India \| Markenwert \| Brand equity

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Extent:	1 Online-Ressource (12 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: TSM Business Review, Volume 6, Number 1, June 2018 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 27, 2018 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012871637