A study on factors that increase customer value when conducting television shopping
Year of publication: |
2016
|
---|---|
Authors: | Fu, Hsin-Pin ; Chang, Tien-Hsiang ; Hsu, Kuei-Ying ; Chen, Pei-Shiu |
Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 10.2016, 2/3/4, p. 403-419
|
Subject: | TV shopping | customer value | fuzzy analytic hierarchy process | FAHP | AHP-Verfahren | AHP approach | Kundenwert | Customer value | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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