A study on factors that increase customer value when conducting television shopping
Hsin-Pin Fu, Tien-Hsiang Chang, Kuei-Ying Hsu, Pei-Shiu Chen
| Year of publication: |
2016
|
|---|---|
| Authors: | Fu, Hsin-Pin ; Chang, Tien-Hsiang ; Hsu, Kuei-Ying ; Chen, Pei-Shiu |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 10.2016, 2/3/4, p. 403-419
|
| Subject: | TV shopping | customer value | fuzzy analytic hierarchy process | FAHP | Kundenwert | Customer value | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675298