A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector
Ahad Zare Ravasan; Taha Mansouri
| Year of publication: |
2015
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|---|---|
| Authors: | Ravasan, Ahad Zare ; Mansouri, Taha |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 7.2015, 2, p. 71-86
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| Subject: | Customer Lifetime Value (CLV) | Customer Relationship Management (CRM) | Fuzzy Analytic Network Process (FANP) | K-Means Algorithm | RFM Model | Weighted RFM Model | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | Kundenwert | Customer value | AHP-Verfahren | AHP approach | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490829