A study on the relationship between gender preference and brand experience with reference to Amazon brand
Taru Baswan and Farheen Fatima
| Year of publication: |
2019
|
|---|---|
| Authors: | Baswan, Taru ; Fatima, Farheen |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 4, p. 64-77
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182603