A study on the relationship between gender preference and brand experience with reference to Amazon brand
Year of publication: |
2019
|
---|---|
Authors: | Baswan, Taru ; Fatima, Farheen |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 4, p. 64-77
|
Subject: | Geschlecht | Gender | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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