A STUDY ON THE ROLE AND IMPACT OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT PROCESSES : THE PERSPECTIVE OF HR PROFESSIONALS

One of the best-known trends in the human resource sector is the application of artificialintelligence, as it is changing the ways things are being done. The one obstacle faced byorganizations presently is in finding the best-fit candidate. Another key priority fororganizations is to balance the speed, quality, and costs incurred during the hiring process.It is seen that only 14 percent of organizations are having the proper talent acquisitiontechnology which can give them powerful insights. Artificial intelligence helps to evaluate,process, and produce the data in a way that is completely intelligible by the HR managers. Thisstudy attempted to understand the role and importance of artificial intelligence technologies inthe HR function and recruitment process. The data collected and analysed refers to the variousfactors such as the importance of artificial intelligence in recruitment, how it is appliedpresently in recruitment and the significance of it in different stages of recruitment, the differentbarriers of artificial intelligence, and the perception towards it across various demographicprofiles