A subjectivist approach to advertising : the case of vitasoy in Hong Kong
Fu Lai Tony Yu; Diana S. Kwan
| Year of publication: |
2015
|
|---|---|
| Authors: | Yu, Tony Fu-Lai ; Kwan, Diana S. |
| Published in: |
Asia-Pacific journal of management research and innovation : APJMRI. - Los Angeles [u.a.] : Sage, ISSN 2319-510X, ZDB-ID 2838029-0. - Vol. 11.2015, 2, p. 153-160
|
| Subject: | Advertising | subjectivist economics | phenomenology | Vitasoy International Holdings | entrepreneurship | Hong Kong’s soymilkmanufacturing | Hongkong | Hong Kong | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383607